Special Session: Strategic Selling with Data: A Blueprint for Success

Join our panel of experts from both the buy and sell sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The panel will walk attendees through the process of understanding the initial client brief, discuss follow-up questions that inform the planning process, work together to find the optimal units for the plan, and present the plan created with the help of informed data.

Panelists will also share best practices for blending market knowledge with Geopath and other data sources to identify the best media to fit the client’s needs. The panel will share ideas for using audience data to find inventory types that clients may not have initially considered in their brief. Finally, our experts will discuss how alternative audience options can open new possibilities when planning with OOH media.

Panelists:

Alison Broback, Chief Client Officer, Partner, ODN
Erin Trabeau Bowling, AVP, Research Services, Lamar Advertising Company
Chris Farnkopf, VP, National Sales, Adkom
Scott Fiaschetti, MBA, EVP, Marketing & Member Support, Geopath